How can Twitter make people famous
Follower: Brief explanation
A follower is understood to mean the subscriber to an account in social networks such as Twitter, Facebook or Instagram. The term was coined by Twitter, but has now established itself as a general term for fans or followers.
The follower was originally an invention of the micro-blogging service Twitter. The follower system simplifies the possibility of responding to tweets - for example, by integrating it into your own account, through comments or favorites. You can easily become a follower by clicking on “follow” or “subscribe”. The user sees the tweets of the person he is following on his own timeline. The more followers, the more important, known or popular is the person or company behind a social media account. Bloggers use followers to generate more traffic for their own blog, which is linked to in a tweet.
The number of followers is an indicator of awareness and popularity. Companies therefore use social media accounts primarily for online marketing purposes.
Does more followers lead to a better Google ranking?
A link on Twitter has the nofollow attribute in the HTML source text. This instructs Google's robots not to follow such references. That means: Followers are not a direct ranking criterion. This also applies to services like Facebook and Instagram.
However, the number of fans who follow a profile online is an indirect SEO factor. It is important that the users are offered content that meets with a response. When users read posts on topics published on company websites, Google registers this. Many users come to these posts via hashtags, likes or other detours via social media. The more followers, the more attention and potential visitors there is for content on websites and blogs.
That's why SEO experts keep giving companies tips on how to optimize their accounts on social media portals in order to ultimately get more visitors. For example, subscribers on YouTube will immediately receive a notification when a new video has been uploaded. This video draws attention to a new product that is described in more detail and available for purchase on the company's website.
Hashtags draw attention to topics
Hashtags indicate the topics to which the contents of a tweet are related. This means of meta-keywording (“#” + “keyword”) is used in social networks such as Pinterest and Facebook as well as in the micro-blogging portal Twitter. In addition, the hashtag already has a meaning as a catchphrase in itself.
In the Instagram, Tumblr and Pinterest portals, the hashtag stands for labeling and tagging images. LinkedIn and Facebook introduced the hashtag in 2013. Searching using a hashtag takes you to articles that have been posted on a relevant topic. So you can use already established hashtags that concern topics in your own blog (or link from the tweet to your own blog). You can also introduce your own hashtags in tweets. If these are picked up by other users and commented on further, interesting synergy effects arise.
The importance of hashtags can be seen, among other things, in the fact that the term “hashtag” was chosen as word of the year in the USA in 2012. In Switzerland, the double cross (“#”) was declared Word of the Year 2014.
When formulating a hashtag, particular attention should be paid to its expressiveness. If you participate in discussions under an already existing hashtag, it is not always advisable to rely exclusively on hashtags that are currently highly ranked. Because often your own tweets or posts get lost in the crowd.
Become an influencer with followers
Anyone who has a large number of followers or subscribers can become a so-called influencer. Influencers are very valuable people for advertising today. You are targeted by marketing agencies in order to place certain products or to effectively support campaigns. Online marketing with influencers has the great advantage that the wastage is extremely low.
Example: X's online blog deals with outdoor articles. Company Y gives X a tent. X is testing this tent and writing about it on his blog. He points out this blog post on Twitter. His followers - mostly outdoor fans themselves, of course - find the tweet in their timeline and read the blog post because they are interested in the topic and value X's expert opinion. As a result, company Y attracts a great deal of attention for the new item with little effort.
Tips for more followers
Successful profiles on Facebook, Twitter, Instagram and Co. live from their followers. There are a few key points to keep in mind when attracting new followers:
- Anyone who comments or likes tweets and other posts from users in their target group wins followers themselves - or keeps existing followers as active followers.
- Following accounts of users from your own target group is also helpful.
- The design of your own account on a social media portal can also have a positive effect on the number of followers.
- It is also important to have a link from your own blog to the accounts on social networks.
At best, attempts to artificially increase the number of followers have short-term effects. There are numerous dubious providers for this - but in the long term only content that offers the user added value is effective. There are many signs of unnatural follower growth. These signs are also known to the operators of social media portals. The consequence of bought followers are often penalties up to the complete loss of an account.
Caution: If a company is followed by a noticeable number of well-known users with a bad reputation, this can have a negative effect on its own image. It is therefore advisable to reject certain follow-up requests in case of doubt.
Not only celebrities have a high number of followers. Companies also use the Internet for their economic purposes. An account in a social media portal that is followed by many users attracts a correspondingly higher level of attention. The goal of using followers in the commercial sector is clear: Ultimately, the purpose of a tweet is usually to draw users to your own website. Direct SEO effects are not to be expected from a high number of followers - but in a roundabout way, more attention leads to more and more visitors to your own website. That's why followers are so valuable.
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